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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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This is the first of a series of articles about enhancing data privacy and controls in Workspace, especially in relation to GDPR. Our online galleries in Workspace may ask your clients to register for three reasons: when you've opted to require visitors to log in or register before they can view a gallery; when they select their favourite images in a gallery; or when they make a purchase in the shopping cart. Why the data is collected: Visitor names and emails may be required to fulfil shopping cart transactions, so you can use their favourites in possible future To View More >>

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Ever since digital replaced film as the photographers’ tool of choice, there’s been a rapid rise in reported cases of Photographer’s Herd Instinct Disease (PHID). Like other herd behaviors (buffalo grazing, people drinking Kool-Aid®, etc.) the symptoms of PHID include needing to hang out with the rest of the herd, think the same thoughts and do the same things. PHID is viral and highly contagious, and affects wedding and portrait photographers in particular. Although often transmitted through direct photographer-to-photographer contact, recent studies suggest that To View More >>

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Studios who want to offer "everything Queensberry" have found our starter kits and treasure boxes very useful in the past, but increasingly the data tells us that • Sample Albums are far more effective sales tools, and • not everyone wants to offer all our materials or colours! In fact many studios show nothing but their samples, and offer alternatives only if they're asked.  Which is why we’ve redesigned our cover swatches and paper samplers to make them more affordable, and also more flexible — so you can show what you want To View More >>

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This is the third in a series from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales.  Click here for Parts 1 and 2. Today, Megan suggests some questions designed to help you set profit goals. Okay, so you have identified your purpose and passion, and you know the client experience you want to create.  Now, what systems will you put in place to deliver the experience—the brand promise—that you To View More >>

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This is the second of four posts from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Part 1, Identifying the Client Experience. Today Megan offers some questions to help you determine your brand's purpose and passion. Where does success start? It starts with the FUNDAMENTALS. It begins with identifying your purpose and your passion. Creating a mission for your brand is crucial to success, To View More >>

This entry was posted in Loves not enough by Megan DiPiero | Leave a Comment